TikTok launches new tutorial mini-site to help brands get the most out of its tools
TikTok has launched a new Tutorial platform to provide lessons on how to use the platform’s various tools, to help brands maximize their presence on TikTok.
The platform promises to help brands:
- “Tell your brand’s story the TikTok way”
- Understand “how consumers, brands and designers are exploiting the hype”
- “Understand how to measure success with exclusive insights”
The sessions offered include overviews of various TikTok tools and features, which you can access through email registration.
But enrollment is currently limited – when I tried to access the courses, I got a notification that my agency “was not on the list” and I needed to email TikTok directly . This may mean that the tutorials are limited to the region – we reached out to TikTok for more information.
But when you can access the courses, you can undertake some sort of TikTok certification, which ultimately rewards you with this badge:
And that could certainly be beneficial for TikTok, as more and more brands look to tap into the rising platform to maximize their reach, especially with a younger audience.
As long as TikTok keeps running, of course. Negotiations on the future of the app are ongoing, but it seems likely that they will eventually find a way to make the app work, which should make it a relevant consideration for marketers.
You can consult the Tutorials mini-page yourself and request access via this link.